Revlon “DNA Advantage” Products Settlement
Processed by Dahl Administration
A class action lawsuit involving Revlon Consumer Products Corporation (“Revlon”) received preliminarily settlement approval in the United States District Court for the Eastern District of New York on March 29, 2017.
Under the proposed settlement, any person in the United States who, from April 25, 2011 through June 30, 2016, purchased one or more units of Revlon’s DNA Advantage cream makeup, concealer, or powder (“DNA Advantage Products”) for personal, family, or household use, and not for resale are potential class members and may be entitled to participate in a proposed class action settlement.
Qualifying class members who submit a valid and timely Claim Form postmarked or submitted online on or before June 5, 2017 may be eligible to receive benefits.
The lawsuit – known as Anne Elkind et. al v. Revlon Consumer Products Corporation – alleges that Revlon’s advertising and sale of cream makeup, concealer and powder under the name “DNA Advantage” is false or misleading. Revlon denies all the plaintiffs’ allegations and is entering into this settlement to avoid burdensome and costly litigation. The settlement is not an admission of wrongdoing.
The Court has scheduled a Final Approval Hearing for August 1, 2017 to decide whether to approve the settlement. At this hearing, the Judge will consider whether the settlement is fair, reasonable and adequate. If there are objections, the Judge will consider them. The Judge will listen to people who have asked to speak at the hearing. After the hearing, the Judge will decide whether to approve the settlement. We do not know how long this decision will take.
As a potential Class Member, you may submit a claim to be eligible to receive a cash payment, request exclusion from the Settlement class, file an objection with the Court and ask to speak at the hearing if you wish, or do nothing.
IF YOU ARE A CLASS MEMBER AND YOU WISH TO BE ELIGIBLE TO RECEIVE A CASH REFUND, YOU MUST FILE A CLAIM ONLINE OR POSTMARKED BY MAIL NO LATER THAN JUNE 5, 2017. TO PROCEED ONLINE, CLICK THE BUTTON BELOW.
To learn more about the terms of the proposed Settlement and how your legal rights may be affected, you should view the Settlement Documents and answers to the Frequently Asked Questions provided on this website.